Chapter Three - Killing Us Softly 3 Blog

Chapter Three - Killing Us Softly 3 Blog

In her closing comments, Jean Kilbourne states that change will depend upon “an aware, active, educated
public that thinks of itself primarily as citizens rather than primarily as consumers.” What does it mean to think of oneself primarily as a citizen rather than primarily a consumer?
Can one be both a citizen and a consumer? How?

For the Killing Us Softly 3 Blog, answer the above questions and 1 of the 3 questions below:

1. Do advertisers have a responsibility to society? Why? Why not?

2. How do the messages in advertising counter or undermine social change?

3. What are some of the potential effects (physical, emotional, mental) on girls and women/ boys and men of trying to live up to our culture’s ideal image of beauty?